Helping business save our future by driving awareness of and financing for purpose-led companies.

Helping business save our future by driving awareness of and financing for purpose-led companies.

Helping business save our future by driving awareness of and financing for purpose-led companies.

The Movement: Repurposing Capitalism

Social entrepreneurs and purpose-led companies are repurposing capitalism to drive solutions to the crises facing our planet.

Called stakeholder capitalism, this movement reflects the values of today’s society and balances purpose with profit for the benefit of all stakeholders, including investors, employees, suppliers, consumers, communities, and the planet.

Learn more about stakeholder capitalism >

Our purpose

To accelerate this movement by driving global awareness of and financing for purpose-led companies.

We believe every business has the obligation to balance purpose with profit. Goal 17 builds partnerships that bring resources and talent together to support social entrepreneurs and purpose-led companies. We inspire individuals, communities, and investors to support purpose-led companies and the products and services they provide.

Our media team produces podcasts and videos with plans for documentaries and a TV show to build greater awareness of purpose-led companies.

Our finance team partners with capital sources to fund purpose-led companies and the social entrepreneurs leading this movement. 

By working together, this movement can help us restore our planet and build an inclusive and sustainable economy for everyone’s benefit.

Learn more about Goal 17 >

Leading with purpose

Success can no longer be defined by just shareholder profits.

Repurposing capitalism includes redefining success. Success can only be achieved when purpose-led companies combine environmental, social, and governance (ESG) policies with profits to drive solutions to the economic opportunity, social justice, resource sustainability, and climate challenges facing our planet. 

When companies lead with purpose, employees want to work for them, investors want to invest in them, and consumers want to buy their products.

Learn more about purpose >
Stonyfield Organic
On a mission to help family farms survive, keep food and food production healthy, and help protect the environment.
MOD Pizza
By putting people first, we strive to be a force for positive change in their lives and the communities they serve.
The North Face
The North Face fundamental mission remains unchanged since 1966: Provide the best gear for our athletes and the modern day explorer, support the preservation of the outdoors, and inspire a global movement of exploration.
Bombas
Their mission is to help those in need. The company launched in 2013, after the founders learned that socks are the #1 most requested clothing item at homeless shelters.
Ben & Jerry's
Ben & Jerry’s overall mission is to make the best product they can, be economically sustainable, and at the same time, create positive social change – specifically to advance new models of economic justice that are both sustainable and replicable.
Patagonia
Patagonia's mission statement says a lot: We're in business to save our home planet.
Seventh Generation
Seventh Generation helps protect human health and the environment.
Guayaki
The regeneration of the planet is at the heart of the Guayaki business model.
MOD Pizza
By putting people first, we strive to be a force for positive change in their lives and the communities they serve.
The North Face
The North Face fundamental mission remains unchanged since 1966: Provide the best gear for our athletes and the modern day explorer, support the preservation of the outdoors, and inspire a global movement of exploration.
Bombas
Their mission is to help those in need. The company launched in 2013, after the founders learned that socks are the #1 most requested clothing item at homeless shelters.
Ben & Jerry's
Ben & Jerry’s overall mission is to make the best product they can, be economically sustainable, and at the same time, create positive social change – specifically to advance new models of economic justice that are both sustainable and replicable.
Patagonia
Patagonia's mission statement says a lot: We're in business to save our home planet.
Seventh Generation
Seventh Generation helps protect human health and the environment.
Guayaki
The regeneration of the planet is at the heart of the Guayaki business model.
Stonyfield Organic
On a mission to help family farms survive, keep food and food production healthy, and help protect the environment.
The North Face
The North Face fundamental mission remains unchanged since 1966: Provide the best gear for our athletes and the modern day explorer, support the preservation of the outdoors, and inspire a global movement of exploration.
Bombas
Their mission is to help those in need. The company launched in 2013, after the founders learned that socks are the #1 most requested clothing item at homeless shelters.
Ben & Jerry's
Ben & Jerry’s overall mission is to make the best product they can, be economically sustainable, and at the same time, create positive social change – specifically to advance new models of economic justice that are both sustainable and replicable.
Patagonia
Patagonia's mission statement says a lot: We're in business to save our home planet.
Seventh Generation
Seventh Generation helps protect human health and the environment.
Guayaki
The regeneration of the planet is at the heart of the Guayaki business model.
Stonyfield Organic
On a mission to help family farms survive, keep food and food production healthy, and help protect the environment.
MOD Pizza
By putting people first, we strive to be a force for positive change in their lives and the communities they serve.

Media

Lead With We Podcast

The Good List

Consumers vote with their dollars. Supporting purpose-led companies is a vote for the planet.

The Good List is our directory of purpose-led companies and nonprofits whose leaders, products & services we support.

Many of the leaders of these organizations have been interviewed on our podcast Lead With We. The podcast gives you a rare opportunity to hear how these innovators built their companies, learn how they developed the sustainable materials used in their products, and the strategies that these companies and nonprofits are using to benefit communities around the world. 

Go to The Good List >

Goal 17 Foundation

Caring about each other.

The Goal 17 Foundation is our nonprofit philanthropic arm dedicated to helping nonprofits whose purpose is aligned with one of the three causes we support:

Economic Opportunity & Equality
Climate Change
Mental Health

Learn more about our Foundation >

Why we named our company Goal 17

The name Goal 17 was inspired by the United Nations’ 17 Sustainable Development Goals.
Adopted by the United Nations in 2015 as the blueprint to achieve a better and more sustainable future for all, the 17 Sustainable Development Goals (“SDGs”) include ending poverty, fighting inequality, and addressing the urgency of climate change.
 
Goal #17 states that:  “A successful sustainable development agenda requires partnerships between governments, the private sector, and civil society. These inclusive partnerships— built upon shared principles and values, place people and the planet at the center— and are needed at the global, regional, national and local levels.”
 
We are a media and finance network building partnerships for a better world.
We are Goal 17.
Learn more about the SDGs >